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E-BUSINESS AND E-MARKETING (SOCIAL MEDIA)

Enhance your skills to manage and lead business enterprises effectively in today's digital landscape with the online e-Business and e-Marketing (Social Media) diploma offered by OUBH Academy.

Designed to meet the demands of the modern business environment, the e-Business and e-Marketing (Social Media) diploma equips students with essential managerial skills tailored for the electronic business realm. This comprehensive program prepares individuals to take on leadership roles in navigating the complexities of online commerce and digital marketing strategies.

By enrolling in this diploma, students gain specialized knowledge and practical insights into e-business operations and social media marketing tactics. Whether you aspire to launch your own venture or excel in managerial positions within established companies, this program provides the expertise needed to thrive in the dynamic world of e-commerce.

As businesses increasingly rely on digital platforms for growth and innovation, graduates of this diploma emerge as sought-after leaders capable of steering organizations towards success in the ever-evolving online marketplace. With a focus on practical applications and real-world scenarios, students develop the confidence and proficiency required to lead effectively in the fast-paced realm of e-business and e-marketing.

Possible study programs:

Why e-Business and e-Marketing?

Enhance Your Expertise at OUBH Academy

OUBH Academy connects you with a network of learners and leaders through our online doctoral programs. Your potential knows no bounds.

While enrolled in our 100% online Doctorate in e-business and e-marketing (Social Media) program, you will:

  • Advance your career while maintaining full-time employment.

  • Gain a comprehensive understanding of e-business and e-marketing (Social Media) strategies.

  • Develop and execute e-Business and e-Marketing (Social Media) plans.

  • Analyze and evaluate data pertinent to e-business and e-marketing (Social Media).

  • Master e-business and e-marketing (Social Media) models to enhance productivity and performance.

  • Deliver compelling oral and written business presentations.

  • Engage in a vibrant online learning community at OUBH Academy.

  • Collaborate with experienced, diverse faculty members committed to your success.

Candidates for this program possess prior experience with digital platforms and social media tools (TikTok, Instagram, Facebook, Twitter (X), etc.), making them ideal candidates. The curriculum emphasizes innovative problem-solving in e-business, focusing on electronic commerce, communication, and ICT. Students learn to navigate professional challenges effectively, benefiting their organizations.

Academic Goals

Completing this program equips students with transferable skills, including:

  • Proficiency in e-business and e-marketing for organizational success.

  • Strong communication skills, both oral and written.

  • Enhanced analytical and critical thinking abilities.

  • Problem-solving and decision-making prowess.

  • Logical and strategic thinking capabilities.

  • Effective presentation, research, and writing skills.

  • Competence in interpreting, utilizing, and generating e-business and e-marketing data.

  • Self-motivation and initiative.

  • Efficient time and project management skills.

  • Project and resource management proficiency.

Graduates emerge with not only a prestigious qualification but also a deep understanding of the electronic and business dimensions of the industry. Combining theoretical knowledge with practical experience gained through part-time study, they possess an impressive skill set valued by employers in the e-business sector. Their professional communication skills, including a rich vocabulary, ensure effective collaboration and problem-solving within the industry.

Program Overview

Become an Innovative Business Leader

Individuals completing the online Doctorate in e-business and e-marketing (Social Media) at OUBH Academy become leaders and researchers of tomorrow.

In our fully online program, you will:

  • Tackle complex challenges in a dynamic global landscape and pursue research in your area of interest.

  • Hone your writing and presentation skills to convey ideas effectively.

  • Learn and apply scientific research methods to your studies.

  • Engage actively in our online learning community, fostering collaboration and exchange.

  • Benefit from dedicated faculty guidance throughout your coursework, examinations, and dissertation writing.

  • Make a significant contribution to the academic community by publishing your doctoral dissertation in peer-reviewed journals or presenting at academic conferences.

The curriculum is designed to cultivate advanced leadership, business, and research competencies. Graduates apply these skills to generate new knowledge and drive innovation in their careers.

BACHELOR'S IN E-BUSINESS AND E-MARKETING

Duration: Three academic years / 100% Online Study Program

European Qualifications Framework: this program is equivalent to EQF Level 6

European Credit Transfer and Accumulation System: this program is equivalent to 180 ECTS

The Bachelor's of e-business and e-marketing (including Social Media studies; BBA) signifies the first level of achievement in any academic discipline.

At the end of the Bachelor's (BBA) in e-business and e-marketing program, the graduates are expected to combine theory with practice and display a sound knowledge of the e-business and e-marketing fields. Students are equipped with useful management tools to enter the labor market and contribute effectively and efficiently to organizations within the business and e-marketing fields.

e-Business and e-marketing managers ensure that their facility is operating with its highest potential by supervising day-to-day management activities. They have to develop and implement Aims, policies, and procedures for their departments and train staff about changes. They manage and evaluate the quality of work of the administrative work and Collect, analyze, and evaluate e-business and e-marketing, clerical, and professional staff. They manage activities and training efforts for employees. They create and manage budgets, monitor recruitment, and organize activities with other managers. e-Business and e-Marketing managers manage purchasing decisions and communications activities as well as ensuring the needed equipment for each need. They Master e-business and e-marketing (Social Media) models to improve productivity and performance

Admission Requirements: Click here​

EXECUTIVE BACHELOR'S IN E-BUSINESS AND E-MARKETING

The one-year program required a High school certificate + 3 years of experience

European Qualifications Framework: this program is equivalent to EQF Level 6

This Executive Bachelor (EBBA) in e-Business and e-Marketing Management (including Social Media studies) course is made for students who worked directly after high school for at least 3 years in a managerial position in the same field or similar one, The Bachelor in e-Business and e-Marketing is a study program that is useful for students who want to get more managerial skills in a new electronic business world. This study program will shape students to become better managers that employers will be looking for.

At the end of the Bachelor's study program, graduates are expected to combine theory with practice and display a sound knowledge of the e-business and e-marketing industry. Students are equipped with useful e-business and e-marketing tools to enter the labor market and contribute more effectively to organizations within their chosen field.

Study Method: Online

Admission Requirements: Click here​

MASTER'S IN E-BUSINESS AND E-MARKETING

100% Online Study Program, for the duration: you have 2 options:
90 ECTS: One and a half academic years (One year of study + 6 Months for the thesis)
60 ECTS: One academic year (You can start working on your thesis after 3 months from the beginning) 

European Qualifications Framework: this program is equivalent to EQF Level 7

European Credit Transfer and Accumulation System: this program is equivalent to 60 or 90 ECTS

The Master's of e-Business and e-Marketing (including Social Media studies; MBA) signifies the next level of achievement in any academic discipline.

Master's (MBA) in e-business and e-marketing (including Social Media studies) is a study program that is ideal for students who are looking for managerial skills in the new electronic business world. This study program will shape students to become leaders that employers will be looking for.

At the end of the Master's study program, graduates will combine theory with their own work experience and display a sound knowledge of the e-business and e-marketing industry. Students are equipped with useful e-business and e-marketing tools and theories to enter the labor market and contribute more effectively to organizations within their chosen fields. 

Admission Requirements: Click here​

EXECUTIVE MASTER IN E-BUSINESS AND E-MARKETING

EXECUTIVE MASTER IN E-BUSINESS AND E-MARKETING | ONE YEAR DURATION - NO BACHELOR REQUIRED

European Qualifications Framework: this program is equivalent to EQF Level 7

European Credit Transfer and Accumulation System: this program is equivalent to 60 ECTS

One-Year program required a High school certificate + 5 years of experience

Executive Master of e-Business and e-Marketing Management (including Social Media studies; EMBA) signifies the next level of achievement in any academic discipline.

This Executive Master (EMBA) in e-business and e-Marketing Management (including Social Media studies) course is ideal for students who worked directly after high school for at least 5 years in a managerial position in the same field or similar one, Master in e-business and e-Marketing is a study program useful for students who want to get more managerial skills in the new electronic business world. This study program will encourage students to become better leaders that employers will be looking for.

At the end of the Master's study program, graduates are expected to combine theory with practice and display a sound knowledge of the e-business and e-Marketing industry. Students are equipped with useful e-business and e-Marketing tools and theories to re-enter the labor market and contribute more effectively to organizations within their chosen field.

Duration: One academic year / Semesters (Includes two sections, the first one is the study and examinations, and the second one is for writing the thesis. You can start working on the thesis after 3 months of the beginning.)

Admission Requirements: Click here​

DOCTORATE DPHIL IN E-BUSINESS AND E-MARKETING

100% thesis-based doctoral program

European Qualifications Framework: this program is equivalent to EQF Level 8

The Doctorate of Philosophy (DPhil) is recognized worldwide as a research program. You will choose a specialist area of research, write a thesis based on your research and then complete a defense. At the defense, you will present, discuss and defend your research thesis to a panel of academic experts in the field.

This program is fully online. You will be allocated a research supervisor who will guide your research and you will communicate regularly with your supervisor by email and video conference. When your supervisor agrees that you are ready to defend your thesis, the defense will be by video conference with a panel of experts, although you may choose to come to Switzerland for the defense if you wish.

What is the word count for my thesis? 

A Doctorate of Philosophy thesis is normally between 45.000 – 60.000 words (from chapter 1 to chapter 5).

How long does my thesis take?

You may take up to 6 years to complete your thesis. The average time taken to complete the thesis is 3 years. The minimum time is 2 years.

Are there any subjects to study?

No, this is a 100% thesis-based doctoral program.

Do you mention that studies are online or by distance on the final qualification?

No. The study method for the Doctorate of Philosophy program is not mentioned.

What title may I use if I successfully complete this program?

Swiss Authorities have confirmed that candidates who successfully complete a program at OUBH have the right to use the title they got from OUBH.

What is the language of study and when can I begin?

This program is taught entirely in English.

Is OUBH Accredited by any recognized European accreditation body?

Yes, OUBH is Accredited/Certified by many national and international bodies. please check our accreditation page

Which specialization can I do?

The specialization you are interested in having is the specialization you must write the whole thesis about.

Study Language: this study program is taught entirely in English.

Admission Requirements: Click here​

DOCTORATE DBA IN E-BUSINESS AND E-MARKETING

3- years program

This program is equivalent to EQF (European Qualifications Framework) Level 8 - Doctorate Level

The DBA signifies the highest level of achievement in any academic practical discipline.

This is the highest educational practical level you can study at OUBH Royal Academy of Economics and Technology in Switzerland. At this level students are given the full knowledge not just know-how, our students should be able to come up with new theories themselves and should be able to manage a big team and teach young professionals how to do things better, they are introduced to management as an academic discipline. They are taught business against a background of cultural difference as it is manifested in the worldwide business industry, we offer courses in different business fields:

In our doctorate programs, you will:

Develop and practice innovative research methods.
Earn the highest quality of education.
Achieve the expertise to publish in peer-reviewed journals.
Become a successful doctoral researcher and educator.

Admission Requirements: Click here​

DOCTORATE PHD IN E-BUSINESS AND E-MARKETING

This program is equivalent to EQF (European Qualifications Framework) Level 8 - Doctorate Level

European Credit Transfer and Accumulation System: this program is equivalent to 180 ECTS

This Ph.D. is for academics who are interested in developing sustainable and productive solutions to improve the quality of people’s lives. You will gain an in-depth understanding of public policy theory, research, and practice that will prepare students to meet the global challenges associated with governance or public service. This academic credential will help a student assert their credibility in a new career endeavor within the public, private or nonprofit world. Whether you want to be an academic teacher or serve through an administrative leadership role, this Ph.D. will provide you with the skills to effectuate change.

Students who complete their dissertations should embark on a career within government (if possible), academic institutions or research-based organizations focused on improving the policies that affect people’s daily lives. One of the primary focuses of these Ph.D. programs is delving into the question of what governments should do within a society and how they can govern more effectively and fairly. There are some master's degrees students can obtain prior to embarking on a Ph.D. It will allow students to complete this Ph.D. a bit faster. Some examples include a Master in Public Administration or a Master in Nonprofit Management and Leadership.

This Ph.D. will allow a student to pursue effectively their passion for making the world a more sustainable place by working toward solutions that tackle some of the most challenging social issues around the globe. Therefore, the dissertation is expected to represent a significant contribution to knowledge in a public policy that works to improve the function of a government body in a given area.

The candidate  must teach at OUS or any other accredited university/academy for at least 48 hours
The candidate needs to have at least 3 publications (online publications are fine too)
The candidate should supervise at least 3 projects/thesis for Undergraduate or Master's students.

Study Language: this study program is taught entirely in English.

Admission Requirements: Click here​

Advance Your Expertise at OUBH

Connect with learners and leaders just like you in our online study programs. You will go as far as your mind will take you as an online student at OUBH Academy in Switzerland

with our study programs you will:
Develop and practice innovative research methods.
Earn the highest quality of education.
Achieve the expertise to publish in peer-reviewed journals.
Become a successful researcher and professional.

While studying our  programs, you will:

Study and apply innovative research methods.
Combine applied research and professional practice.
Be Trained to make an impact on policy and practice.
Learn strategies to facilitate more effective, adaptable organizations and create positive change.
Become a more innovative leader in your field.

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